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Our Blog

Your Image- Are you the Lead Dog?

In Alaska where they use dog sledges for travel, there is a saying "unless you are the lead dog the view is always the same.” That view is the unpleasant one of looking at someone else's rear as you follow them because they are ahead of where you are. In today’s...

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What Customer Are You Appealing To?

Your Image is defined as others perception of you, not your perception of yourself. Let's go back to the times when the image of a Jeweller was very high. Customers trusted jewellers, and in the pecking order of retailers, jewellers were at the top. Image was...

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Are you working for your Landlord?

When your customers buy from you they want the lowest possible price and you want the highest possible price, and to achieve a result both parties can live with, an amount of haggling takes place. How much the customer really wants the item (fallen in love with it)...

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We are in the People Business

So, you think you are in the jewellery business. After all, you have the word jewellers above the door, your windows and showcases display jewellery, people come in to buy jewellery, they refer to you as their jeweller, so it's natural for you to think you are in the...

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Not All Software is Created Equal

Managing a business can sometimes seem chaotic!  Many retail jewelers know there has to be a better way to manage their business to increase profits and free up their time but simply don’t have the time or knowledge to look for the solution.  In today’s competitive...

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Money in the Bank or on the Shelves?

Trade Fairs are coming up and wholesalers/manufacturers are spending tens of thousands of dollars gearing up to do exactly what you are in business to do...make sales. This includes previewing new designs and ranges. Now, most of you have been attending a trade show...

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Losing Diamond Sales?

Losing Diamond Sales?  More importantly, are you giving them away to your competition? If you still selling diamonds the "old" way then you are losing sales.  So what is the "old" way? First, let’s look at old values because it’s the consumer's values that help...

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Exit Strategy- What Are Your Options?

Most people when they go into business do not consider an exit strategy (getting out of the business in the future), after all, they are just going into this exciting new business. But as the years march on, business people start to think about an exit strategy. This...

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Expanding Your Business

If you are considering adding a second store to your business, make no mistake, going from a single store to two stores is a big leap. Going from two to three to four is a comparative breeze. If you are looking to add another store to your stable, you will be either...

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Knowing Your Figures 101

Knowing Your Figures 101 By Malcolm Alderton For years many years jewellers have been running their Stock Control from the heart (this ring is beautiful, I know I can sell it so I will buy it), and long may this continue. However, business is tougher today, so it's...

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Tools For Inventory Control

Buying the right inventory is a major key to the success of a Retail Store. Using the proper tools to achieve this is just as important. To control inventory, there are several buying problems that must be surmounted. The following will addressed some of these major...

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The Power of Change

The Power of Change

Most people have heard this statement, or something similar, at least once in their lives.  This means that there are many people in today’s society resisting change. These are changing times, more so today than ever before, and resisting change or being slow to...

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The Real Cost of Old Inventory

All jewelers equate the problem of old inventory with having too much cash tied up in an unprofitable asset.   But how they define that cost varies widely and we have heard some “reasons” for carrying old inventory that are merely a skin of truth wrapped around a...

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What’s So Special About Special Orders?

Have you ever stopped to consider how much of your profit comes from Special Orders?  It’s a certainty that they cost you more than selling something out of your cases.  Taking time and resources to hunt down, order, inventory and follow-up on special orders can put...

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