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Attraction marketing, if you haven’t heard it is simply putting yourself out there in a way that attracts a business, customers and future employees to you. Attraction Marketing- bring the people to me. That’s essentially what this buzz 🐝word means. The people, well,...

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture. But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive,...

According to GemFind, Social media is one of the golden tools of today's world, that can accelerate lead generation. A couple of different factors are important for you to understand when you are thinking about which social media platform you want to use for your...

Why Remarketing is So Important for Your Business A proven way for online jewelers to maximize Google AdWords campaigns, is to use website remarketing. It is a process that is a part of AdWords, which allows you to serve ads to users who have visited your site in the...

An easy way to boost your reputation is to showcase your company’s online reviews. Whether highlighting a testimonial or a Yelp review, encouraging potential customers to analyze your previous customer’s experience can help you close new deals. Here are 4 ways you can...

With the amount of social media platforms out there, putting up the right post for the right audience on the right site can be overwhelming. How can you separate your brand from the sheer volume of voices that are constantly chattering on social media? Simply put, you...

As many jewelry retailers and wholesalers work with customers on a face-to-face basis, the idea of spending much time on a website or establishing an online presence might seem unnecessary. And although most sales will end in-person, the process of making that sale...

As you review your digital marketing strategies for your business, you might have all of the right pieces in place, including a strong social media presences, a reliable newsletter, and a client list of those who signed up to receive updates about your products and...