by Malcolm Alderton | Mar 2, 2021 | News & Events |
First, let’s look at some facts about salespeople. 1 – The saying “good salespeople are born salespeople” is akin to saying good brain surgeons are born good brain surgeons. Over the years I have analyzed the performance of thousands of jewelry salespeople and can...
by Malcolm Alderton | Mar 2, 2021 | News & Events |
In Alaska where they use dog sledges for travel, there is a saying "unless you are the lead dog the view is always the same.” That view is the unpleasant one of looking at someone else's rear as you follow them because they are ahead of where you are. In today’s...
by Malcolm Alderton | Mar 2, 2021 | News & Events |
Your Image is defined as others perception of you, not your perception of yourself. Let's go back to the times when the image of a Jeweller was very high. Customers trusted jewellers, and in the pecking order of retailers, jewellers were at the top. Image was...
by Malcolm Alderton | Mar 2, 2021 | News & Events |
When your customers buy from you they want the lowest possible price and you want the highest possible price, and to achieve a result both parties can live with, an amount of haggling takes place. How much the customer really wants the item (fallen in love with it)...
by Malcolm Alderton | Mar 2, 2021 | News & Events |
So, you think you are in the jewellery business. After all, you have the word jewellers above the door, your windows and showcases display jewellery, people come in to buy jewellery, they refer to you as their jeweller, so it's natural for you to think you are in the...
