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ARMS USA 1.800.228.9073ARMS Australia 1.800.804.333ARMS New Zealand 0800 000 673


malcolmAldertonMalcolm Alderton


Malcolm Alderton entered the Jewelry Industry as an apprentice watchmaker in 1963, purchasing his own retail jewelry store in 1973, which he owned until 1988. ARMS was established in 1983 after Malcolm realized that he - like all other retailers - needed help to gain total control of his business in order to improve profitability. Consequently, he designed specifications for a software package that supported the just-in-time principle of stock management. Since then, Malcolm has continued to apply his business management experiences to software development ideas, leading to and maintaining ARMS’ position as the world’s premier software package for the business development of Jewelry Stores. ARMS continues to grow and develop and now extensively markets Business Development Systems to the jewelry industry in the USA, Canada, Caribbean, Australia, New Zealand, Hong Kong, Singapore, London, Malaysia, and the Bahamas.

For the past three decades, as a Business Development Consultant and Educator, Malcolm has advised owners of hundreds of quality jewelry stores on business development issues relating to stock, staff, cash flow, expansion, and multi-generations working together. Since 1989 Malcolm has also lectured regularly at various business workshops, conferences, jewelry industry meetings, and ARMS Business Development Congresses and Courses. Malcolm is results-driven. He gives ARMS clients the focus, clarity, and inspiration they need to develop their businesses and enhance their quality of life and that of their families and the staff they employ.

Eric Loch

iQ Manager/ Business Coach

Eric has a passion for helping people and has transferred that to his work as a coach with ARMS.  He has been in various areas of the industry since 1972, and currently still has his jewelry store which he opened in 1984.  Employing the ARMS theories has allowed Eric to pursue his passion and still have a store. His goals are to help ARMS clients achieve the lifestyle they deserve through successful operations of their stores.

Kelly Harris-DiLauro

USA Operations

As a previous business owner, Kelly comes to us with over 30 years of experience in small business management, including operations, financial, personnel administration, marketing and project coordination. Kelly's company was the 1st woman owned supplement manufacturer in the U.S., and helped to create many of the female nutritional products and brands you see on the market today. Kelly is a native Chicagoan and received her B.A. from Cleveland State University. Her enthusiasm and knowledge is extensive, customer satisfaction and detail is always her main priority. Outside of the office, she is a foster mother of five, enjoys taking trips on her motorcycle, and spending time at the beach with her 3 Morkie puppies.

g-rudyRudy Calzada

Client Services Consultant

Rudy Calzada joined the ARMS Client Services team in June 2007. He brings 13 years of experience in the IT Field as a Computer Technician, Service Manager for VAR, and for the past thirteen years as an ARMS Help Desk Technician.

carolynLineCarolyn Line

Marketing Manager

Carolyn Line brought a wealth of marketing knowledge with her when she joined the ARMS team in December 1995. Her background as a journalist and her extensive knowledge of the media industry has been invaluable for building market awareness of ARMS, as well as creating product information for distribution. During her time with ARMS, Carolyn has displayed strong leadership skills and accounting abilities, which led to her promotion to the dual position of Marketing and Administration Manager for Australia. Carolyn works closely with all departments of the company including the Client Services and Business Development teams. This, combined with her many years of experience with ARMS and professional attitude, makes her a perfect choice to step into the role of Australian Office Manager when Malcolm travels to ARMS international offices. Away from the office, Carolyn loves spending time with her son Josh, fiancé Bruce, her 3 Great Danes and is passionate about riding her horses in polocrosse competitions around Australia.

Cheryl Heavener

Accounts Administrator

Cheryl joined the ARMS team as our new Accounts Administrator in 2010. Prior senior administration appointments include the Taxation Office, St George Bank, Pre Schools, Small Business Franchises, Alcan Mining Projects, The Courier Mail and Cheryl’s family-owned holiday resort business.


zacAjzerleZac Ajzerle

Client Services Consultant

Zac joined the ARMS Client Services team in 2007. After more than eight years in Bosnia-Herzegovina Telecommunications & IT Departments, Zac moved to Australia and worked as a Telecommunications Officer for five years. He then spent a year working in the IT field in Canada to further his experience. Zac relocated to Australia, completed a Microsoft Approved Network Management Course and Network Engineering Diploma at TAFE, while working four years as a Broadband Support Officer. His “can do” attitude is as popular with clients as it is with the entire ARMS team.

Jeanette BurtonJeanette Burton

Client Services Consultant

Jeanette Burton returned to ARMS in 2019 after 2 years away working with another company.  Jeanette is very analytical and is great at trouble shooting obscure problems.

ianIan Chambers

Microsoft Certified Application Developer

Ian is a Microsoft Certified Application Developer (MCAD) who has over 20 years experience in the software development industry and has developed many diverse business applications for numerous private and governmental organisations.  His passion is implementing the latest technologies into his work.