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Breaking Down Digital Marketing

Breaking Down Digital Marketing

According to GemFind, Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers. With...

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4 Tips to Strengthen Your Brand

4 Tips to Strengthen Your Brand

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture. But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive,...

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