HOME Company Profile News Our Team Our Guarantee Client Testimonials Software Business Development Workshops Service & Support Consumables Association Links Preferred Suppliers Resource Archive FAQs Contact Us CLIENT AREA Client ID Password Forgot Password?	ARMS launches ground-breaking customer management system. Recognised as world leaders in retail jewelry stock management software, ARMS is now breaking new ground with its innovative, Windows-based customer relationship management (CRM) software. Described by ARMS founder, Malcolm Alderton, as the most advanced and easy-to-use retail CRM program in the market, it has the power to dramatically improve the user’s profits and business success. “It costs six times as much to gain a new customer as it does to sell to an existing customer, so creating successful customer relationships is the key to unlocking your sales potential,” says Alderton. “You need to know your customers, understand what motivates them and develop each relationship. Our CRM program is a quantum leap forward in enabling retailers to achieve these objectives.  It puts the information they need at their fingertips - simply, quickly and intelligently.” ARMS’ CRM program is based on the principles of the book “Hug Your Customer” by Jack Mitchell, with the added dimension of using the system to identify sales opportunities. The most common response from clients who’ve seen the CRM system in action is “WOW!” – and this is from clients who’ve already experienced significant success through the use of ARMS’ profit-generating stock management and POS programs. A snapshot of some of the many compelling features of ARMS’ CRM program: Lets you track each customer’s purchasing history Records your customers’ preferences and choices Allows you to group customers into families to track family history of purchases Enables you to create filtered customer lists for pinpoint marketing via mail, phone or emails (proven to save marketing dollars and produce great results) Gives you instant access to your customers’ important dates (such as birthdays, anniversaries) Stores an image of each customer for quick identification (doubles as a security feature) Allows you to set and assign ‘To Do’ tasks for individual salespeople and track uncompleted tasks and results Graphically tracks sales by gender then within, age groups, zip, price breaks, salesperson etc Let’s you instantly identify top spenders for any period of time To learn more about the power of ARMS’ new CRM program - call or email us today.