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As many jewelry retailers and wholesalers work with customers on a face-to-face basis, the idea of spending much time on a website or establishing an online presence might seem unnecessary. And although most sales will end in-person, the process of making that sale often begins online. This is why your business must have an online presence.

The Importance of Your Online Presence

  1. Help your customers find you. If customers are actively seeking out local jewelry stores, regardless of the time of day, they will first head to your website and see what your store has to offer. Having a strong online presence will give potential customers a great first impression, that is sure to lead them to visiting your store in-person.
  2. Modern consumers are tech savvy. Since most consumers rely on online shopping for many products, the automatic response when looking for jewelry will be to check it out online. Customers are going to look you up and browse through your website before calling you or heading into your store. Businesses without websites or a strong online presence will inevitably be disregarded.
  3. Showcase your amazing products. A website or online tool can show your potential customers the types of products you have, as well as what other services you provide. In just a few clicks, customers will be able to see if the products you are selling match with the products they are looking for.
  4. Marketing your brand. Once you have a website and strong social media pages, you can use these tools to further market your brand. The majority of consumers are online at some point, if not all day long. Being able to market and advertise through these methods will spread awareness of your brand. As an added bonus, digital marketing is far more cost efficient than traditional marketing, saving you money in the long run.
  5. Build relationships with your customers. Satisfied customers are your best marketing tool. They will give you positive reviews online, which will then send other customers into see you. Social media is a great tool to communicate with happy customers while letting the world see the positive interaction.

Blog post by GemFind.